Is an AI decision ethical or legal, or even risky? Most of us do not consider such a question if your smart TV decides what movies you should see at 9 p.m. Or when you open your laptop or iPhone to Facebook only to find that there is a great advertisement popping up for that art course you were talking about to a friend just the other day. Or you might see a pop-up for a new flower to purchase online to complement the one that just arrived this morning. All of these are not just people in some marketing department trying to sell you something new. Every keystroke you make on your internet-connected phone or computer is being tracked and your data being categorized into some kind of pattern to know what you like and what you might like to purchase next.